We identify UK companies likely to need marketing help — before they start looking for agencies.

SignalBrief is a weekly intelligence brief for B2B marketing agencies, based on early hiring signals

Companies often hire their first marketing roles shortly before increasing external spend.

SignalBrief monitors these early hiring signals across UK companies and highlights those most likely to be entering a buying window.

Without SignalBrief, agencies typically:

– scan job boards inconsistently
– rely on LinkedIn alerts or hearsay
– research companies after outreach begins
– spend hours qualifying opportunities that go nowhere

SignalBrief replaces that work.

Each weekly brief is designed so an agency can:

– identify which companies are worth attention this week
– understand why timing is favourable
– know who is likely involved in the buying decision
– approach prospects with relevant context, not generic outreach

For most agencies, this removes several hours of research and qualification per week — while materially improving the odds of starting conversations at the right moment.

SignalBrief is designed as a low-effort way to improve prioritisation — not a replacement for existing outreach or referrals.

What you receive:

A weekly shortlist of 15–25 UK companies:

  • Each currently hiring early marketing roles

  • A one-line explanation for why each company appears

  • Direct links to the source signal

Example Output:

A weekly shortlist of 15–25 UK companies, a typical profile is listed below:

Acme Systems Ltd

Sector: B2B SaaS (Workflow automation for operations teams)
Size: ~35 employees
Location: London
Website: acmesystems.co.uk

Hiring signal

Hiring first Head of Marketing

Commercial context

  • Revenue estimated £3–5m ARR (based on pricing and customer volume)

  • Sales-led growth to date; sales team expanded from 4 → 9 in past year

  • Product targets mid-market operations teams (ACV £8–15k)

  • No prior marketing leadership or structured demand function

Why this is a buying window

First senior marketing hire typically follows pressure from sales leadership to create repeatable pipeline. At this stage, internal execution capacity lags expectations placed on the new hire.

Likely near-term spend areas

  • Paid search and LinkedIn experimentation

  • Messaging and ICP refinement

  • Campaign execution while internal hire ramps

  • Marketing tooling setup (CRM, attribution, landing pages)

Typical agency engagement at this stage: £3–8k/month (3–6 months)

Decision-making dynamics

  • Head of Marketing will influence execution

  • Sales leadership likely sponsor budget

  • CEO approval typical for first external spend

Suggested outreach angle

“Teams hiring their first marketing leader often use agencies short-term to get channels live while internal capability beds in — we’ve supported similar SaaS teams at this stage.”

How Agencies use this:

Most agencies review the brief once per week.

Common usage patterns:
– Select 2–3 companies with the strongest buying signals
– Assign outreach to a team member with the provided context
– Use the suggested angle to open a relevant conversation

The brief acts as a weekly prioritisation input, not a lead list.

Agencies using similar timing signals typically report higher response rates and fewer unproductive conversations — even with lower outreach volume.

What SignalBrief is not (and will never be):

  • Not a lead database

  • Not scraped contact lists

  • Not guaranteed sales

  • Not a CRM or automation tool

SignalBrief is a prioritisation layer — focused on timing, not volume.

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